Case studies
The work, shown honestly.
Each case study covers the challenge, the strategy, and the execution in enough detail to be useful. Where an outcome metric is still being measured, it says so — activity claims are verified, outcome claims are never invented.
Building a 1031 Exchange Authority Site From Zero
leahbadach.com is a lead-generation platform for a qualified intermediary practice specializing in 1031 exchanges. I built it end to end: pillar content, state-by-state datasets, an embeddable deadline calculator, a statistics hub, a video layer, and full schema, AEO, and GEO hardening. It is live and indexed; ranking measurement is ongoing and reported honestly below.
Read the case study →Consumer Web / Digital ProductsMaking a Consumer Product Retrievable by AI Search
jewishzodiac.com is a consumer product I own and operate: personalized "soul narrative" readings grounded in real Torah sources. Because I control the whole stack, it doubles as a live testbed for AI-search work. I rebuilt the site's crawl architecture, added llms.txt and structured data, did the entity and trust-page work, and wired up an Instagram content autopilot. Outcome metrics are being measured, not projected.
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