Resource library
Free resources you can actually use — and cite.
Curated statistics with real sources, working checklists, and templates from actual client work. Everything here is free to reference and link to; if you quote a stat, credit travels with the citation on each page.
Statistics
SEO Statistics: Sourced Numbers I Actually Trust (2026)
SEO statistics for 2026 with a real source behind every number: click-through rates, zero-click search, ranking timelines, and AI Overview impact.
Open →StatisticsGEO Statistics: What the Data Says About AI Citations (2026)
Generative engine optimization statistics with real sources: what correlates with AI citations, the Princeton GEO study, and how AI referral traffic converts.
Open →StatisticsBacklink Statistics: The Sourced Numbers Behind Link Building (2026)
Backlink statistics with real sources: how many pages have zero links, what links correlate with, real outreach reply rates, and what placements actually cost.
Open →StatisticsLocal SEO Statistics: Sourced Data for Local Businesses (2026)
Local SEO statistics with real sources: BrightLocal's 2026 review survey, Google's near-me behavior data, star-rating thresholds, and AI's new role in local.
Open →StatisticsAI Search Statistics: Adoption, Clicks, and Where It's Going (2026)
AI search statistics with verified sources: ChatGPT adoption per Pew, AI Overview prevalence and click impact, Gartner and Semrush projections, referral share.
Open →Checklist
The SEO Checklist I Actually Use on Client Sites
The working SEO checklist I run on every client site: technical foundation, on-page, content, links, local, and AI-search readiness. Free and downloadable.
Open →ChecklistBacklink Quality Checklist: How I Judge Whether a Link Is Worth Anything
A practical checklist for judging backlink quality: relevance, real traffic, placement, anchor text, and the red flags that mark a link as worthless or risky.
Open →ChecklistGoogle Business Profile Checklist: Complete, Optimize, Defend
A working Google Business Profile checklist: setup and categories, photos, reviews, posts, spam defense, and the upkeep routine that keeps local rankings.
Open →Guide
Anchor Text: The Plain-Language Guide to Ratios, Risk, and Reality
How anchor text really works: the types, why exact-match patterns trigger trouble, healthy profile shape, and how to fix an over-optimized anchor profile.
Open →GuideToxic Backlinks: What Actually Hurts, What Doesn't, and What to Do
An honest guide to toxic backlinks: which links can actually hurt you, why most 'toxic' scores are noise, when to disavow, and how to clean up properly.
Open →GuideSchema Markup: The Practical Guide for Search and AI Visibility
A practical schema markup guide: which types earn rich results, how structured data feeds AI engines, JSON-LD basics, and the mistakes that get markup ignored.
Open →Template
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