Newsletter

One useful email a week. That's the whole pitch.

Written by me, Avner — no ghostwriters, no recycled listicles, no “7 AI tools that will change everything.” Unsubscribe is one click and I don't take it personally.

What you get

  1. Weekly authority growth tipsOne tactic per issue, specific enough to execute the same day.
  2. Google & AI search updatesWhat changed in Google, ChatGPT, Perplexity and AI Overviews — and what, if anything, you should do about it. Usually: less than the panic suggests.
  3. Link strategy breakdownsReal campaigns dissected — the asset, the outreach, what earned placements and what got ignored.
  4. Case studiesNumbers and lessons from live projects, with the honest caveats included.
  5. Free templates firstNew checklists, templates and tools land in subscriber inboxes before they're published on the site.

What you don't get

  • Your email sold, shared, or “partner-promoted” to anyone.
  • Daily sends. It's weekly, and if there's nothing worth saying, it skips a week.
  • A sales funnel in disguise. There's one product mention per issue at most, at the bottom, clearly marked.