Newsletter
One useful email a week. That's the whole pitch.
Written by me, Avner — no ghostwriters, no recycled listicles, no “7 AI tools that will change everything.” Unsubscribe is one click and I don't take it personally.
What you get
- Weekly authority growth tipsOne tactic per issue, specific enough to execute the same day.
- Google & AI search updatesWhat changed in Google, ChatGPT, Perplexity and AI Overviews — and what, if anything, you should do about it. Usually: less than the panic suggests.
- Link strategy breakdownsReal campaigns dissected — the asset, the outreach, what earned placements and what got ignored.
- Case studiesNumbers and lessons from live projects, with the honest caveats included.
- Free templates firstNew checklists, templates and tools land in subscriber inboxes before they're published on the site.
What you don't get
- Your email sold, shared, or “partner-promoted” to anyone.
- Daily sends. It's weekly, and if there's nothing worth saying, it skips a week.
- A sales funnel in disguise. There's one product mention per issue at most, at the bottom, clearly marked.