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How search actually works now — in plain language.
Everything here comes from doing the work: building sites that rank, getting businesses cited by AI engines, and auditing what went wrong when they aren't. No filler, no 300-word “ultimate guides.”
Topics
SEO
Search engine optimization, explained by someone who does it on sites he actually runs. These guides cover what still works in classic search, what's changing as AI answers more queries, and how to tell real SEO work from theater.
1 article →GEO
Generative Engine Optimization is the work of making your content the thing AI engines retrieve, trust, and cite when they answer your customers' questions. These guides explain how that actually works — and separate the real levers from the snake oil already flooding this space.
Articles coming →Backlinks
Links still matter — as votes of trust for classic search and as citation pathways for AI engines. These guides cover how to earn relevant backlinks with linkable assets and editorial placements, how to judge link quality, and how to spot the schemes that do more harm than good.
1 article →Digital PR
Digital PR is earning coverage by giving journalists and publishers something genuinely worth writing about — original data, useful tools, real stories. Done right, it builds the kind of authority that both Google and AI engines reward. These guides show how to do it without spam.
Articles coming →Local SEO
For a service business, most valuable searches happen within driving distance. These guides cover the local stack — Google Business Profile, reviews, local relevance signals — and how AI assistants are changing the way people find businesses near them.
Articles coming →Technical SEO
Technical SEO is the plumbing: crawl architecture, structured data, rendering, canonical logic. It's invisible when it works and fatal when it doesn't — and it now serves two audiences, search crawlers and AI retrieval systems. These guides cover both.
Articles coming →Content Strategy
Content strategy is deciding what to publish, for whom, and why it will earn attention — before writing a word. These guides favor depth over volume: pillar guides, linkable assets, and answers specific enough that both humans and AI engines prefer them.
Articles coming →AI Search
A growing share of your customers' questions are now answered by AI assistants instead of a page of blue links. These guides explain how those systems find and choose their sources — and what you can actually do to be the answer they give.
1 article →Latest articles
SEO vs GEO: What Actually Changes When AI Answers the Query
A practical comparison of SEO and GEO — the mechanics that carry over, the ones that genuinely change when an AI engine composes the answer, and how to split your effort without falling for hype in either direction.
Read →9 min readHow to Evaluate Backlink Quality: A Practical Checklist
A working method for judging any backlink — existing or prospective — across relevance, real traffic, editorial standards, placement context, anchor text, and rel attributes, plus the red flags that mean walk away.
Read →8 min readWhat Is GEO (Generative Engine Optimization)? A Plain-Language Guide
A plain-language explanation of Generative Engine Optimization — what it is, how it differs from SEO, what actually influences whether AI engines cite you, and what's snake oil.
Read →New articles, weekly
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