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SEO

Search engine optimization, explained by someone who does it on sites he actually runs. These guides cover what still works in classic search, what's changing as AI answers more queries, and how to tell real SEO work from theater.

8 min read

SEO vs GEO: What Actually Changes When AI Answers the Query

A practical comparison of SEO and GEO — the mechanics that carry over, the ones that genuinely change when an AI engine composes the answer, and how to split your effort without falling for hype in either direction.

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