See whether your anchor text distribution looks earned — or engineered.
Scores are transparent estimates, not API-backed metrics — the logic is explained on this page.
Anchor text is one of the clearest fingerprints of how a link profile was built. Naturally earned profiles are dominated by branded and URL anchors, because that is how real editors cite things. Profiles built through aggressive link schemes skew toward exact-match commercial anchors — and that skew is easy for search engines to detect. Enter your anchor counts below and the calculator shows your distribution against benchmark ranges observed in natural profiles.
“this guide to anchor text”, “anchor text best practices”
“click here”, “read more”, “this article”
“best seo services”, “buy running shoes”
Enter your anchor counts above — export them from Search Console, Ahrefs, or Semrush.
These benchmarks are estimates drawn from published link-profile studies and audit experience, not a Google formula. If your exact-match share is high, the fix is rarely disavowal first — it is earning more branded and editorial links so the profile rebalances naturally, and varying anchors in any content you control.
Frequently asked questions
Where do I get my anchor text counts?
Export your anchors from Google Search Console (Links report), Ahrefs, Semrush, or any backlink tool, group them into the four buckets, and enter the counts. The calculator runs entirely in your browser — nothing is uploaded.
Is there a single safe exact-match percentage?
No hard line exists, and anyone quoting one is guessing. What is consistently true: natural profiles are branded-heavy, and profiles that lead with commercial exact-match anchors are the ones that attract scrutiny. Treat the ranges here as directional.