Service
Technical SEO Services From Someone Who Actually Ships Code
Technical SEO is everything that determines whether search engines and AI crawlers can find, read, render, and understand your site: crawlability, indexation, site architecture, page speed, structured data, and rendering. It is the foundation every other SEO effort stands on — brilliant content on a site Google cannot crawl properly is brilliant content nobody finds. The usual failure mode is an audit PDF that dies in a developer's backlog. I build and deploy production web apps myself, so with access, I implement the fixes rather than just describing them.
Who this is for
- Businesses whose developer and SEO vendor keep pointing at each other while nothing ships
- Sites on modern JavaScript frameworks (Next.js, React) where rendering and indexing issues hide easily
- E-commerce sites with faceted navigation, duplicate content, and crawl-budget waste
- Anyone who has a 60-page audit PDF from another vendor and none of it implemented
Problems it solves
- Important pages are not indexed, or the wrong versions of pages are
- Crawl budget is burned on parameter URLs, duplicates, and dead ends instead of your money pages
- Slow pages and poor Core Web Vitals drag down both rankings and conversions
- JavaScript rendering hides your content from crawlers even though it looks fine in a browser
- Missing or broken structured data keeps you out of rich results and makes you harder for AI to parse
What I do
- I run a full technical crawl and reconcile it against Search Console to find the gap between what you have and what Google sees
- I fix indexation issues at the source: canonicals, redirects, robots directives, sitemaps, and internal linking
- I diagnose and fix rendering problems on JavaScript-heavy sites, including what AI crawlers (which often do not execute JS) actually receive
- I improve Core Web Vitals with real code changes — image handling, script loading, layout stability — not just a plugin recommendation
- I implement structured data by hand and validate it, so rich results and AI systems get clean machine-readable signals
- I document everything I change, so your team or future developers can maintain it
What you receive
- A prioritized technical audit in plain language, with each issue tied to its actual ranking or crawl impact
- Implemented fixes committed to your codebase where I have access, with a change log
- Clean indexation: audited sitemaps, canonical strategy, and robots rules including AI-crawler access
- Measured Core Web Vitals improvements with before-and-after data
- Validated schema markup across your key templates
- A maintenance checklist so the site does not silently regress after we are done
The process
- Crawl and compareA full site crawl gets reconciled with Search Console and log data where available — the gaps between the three are where problems live.
- Prioritize by impactIssues get ranked by what they cost you, not alphabetically. A noindexed money page outranks four hundred missing alt attributes.
- Fix indexation firstCanonicals, redirects, robots rules, and sitemaps get corrected so crawlers spend their budget on pages that earn revenue.
- Fix speed and renderingCore Web Vitals and JavaScript rendering issues get real code fixes, tested against both lab and field data.
- Add structureSchema markup goes in across key templates and gets validated, for rich results and for AI-system legibility.
- Verify and hand offRe-crawl, confirm the fixes hold in Search Console, and hand over documentation so improvements survive future development.
Timeline: Most technical fixes ship within 2–6 weeks depending on site size and access. Google's re-crawling and re-evaluation adds a few weeks after that — indexation wins often show first, Core Web Vitals field data takes a full 28-day cycle to reflect.
How this stays safe
- Every change is tested before deploy and documented after — no mystery edits to your production site
- No risky shortcuts like sneaky redirects, cloaking, or serving crawlers different content than users
- Changes ship incrementally with rollback paths, so a fix can never take your site down with it
- I work with your existing stack and conventions rather than forcing a replatform to something I prefer
- Where I do not have code access, recommendations come as specific, developer-ready tickets — exact files, exact changes — not vague advice
Full standards are public: the link policy.
Frequently asked questions
How is this different from the audit my last agency gave me?
The deliverable is fixed code, not a PDF. Most technical audits die because the agency cannot implement and the client's developer has other priorities. I build production web applications myself — mostly modern JavaScript stacks — so with repository access, the audit and the implementation are the same engagement.
My site looks fine to me. How would I know if there are technical problems?
That is the trap: technical SEO problems are invisible in a browser. The tells are in the data — pages missing from the index, Search Console coverage errors, rankings that plateau below clearly weaker competitors, or a big gap between pages published and pages getting impressions. A crawl reconciled against Search Console finds issues in hours that guesswork misses for years.
Do Core Web Vitals really affect rankings?
They are a real but modest ranking factor — a tiebreaker more than a kingmaker. The honest case for fixing them is bigger than rankings: faster pages convert measurably better and get crawled more efficiently. I prioritize speed work by combined ranking-plus-conversion impact, and I will tell you when your Vitals are fine and your money is better spent elsewhere.
Does technical SEO matter for AI visibility?
Enormously, and in one specific way people miss: most AI crawlers do not execute JavaScript. A React site that renders fine for users and even for Google can look nearly empty to GPTBot or ClaudeBot. Server-side rendering, clean HTML structure, and correct crawler access are the technical bedrock of any honest GEO effort.
See exactly where you stand.
Get a custom authority growth plan: where you're invisible, what to fix first, and what it will take. Start with an authority audit — real data, plain language, no obligation.