What it is
JewishZodiac.com delivers personalized readings — "soul narratives" — grounded in real, citable Torah sources rather than generic fortune-telling. It's a product I own end to end, which makes it something rare: a place where I can test AI-search and SEO ideas in production without waiting for a client's approval cycle.
The AI-search hardening work
- Rebuilt the crawlable architecture so the site's substance isn't locked inside interactive flows invisible to crawlers and AI systems
- Added llms.txt to describe the site to AI crawlers, plus structured data across page types
- Did the entity work connecting the product, its sources, and its operator into a machine-readable whole
- Shipped the trust layer — privacy policy, terms, branded 404 — that separates a real product from the low-trust noise in its category
- Built an Instagram content autopilot that publishes on schedule with zero manual posting
What it demonstrates
Two things. First, that discoverability is an architecture problem: the product experience and the crawlable layer are separate concerns, and a site can excel at one while being invisible on the other. Second, that source-grounded content is both the ethical choice and the retrieval strategy — AI engines prefer answers they can attribute, and giving them real sources makes you the citable option in a skeptical category.